How to Use Video Marketing for Engagement in 2025

If you are not using video marketing for engagement, then you are missing out.

We have done it for our clients and the results were spectacular. Here is an influencer video we created. If you would like to know more about influencer marketing, we have a blog on that as well.

Video marketing is undeniably one of the most powerful tools in today’s digital landscape. If you’re looking to grow your brand and connect with potential customers, 2025 is the perfect time to dive into video content.

Video can help you succeed. You can use it to promote products or services. It is also useful for creating educational content. Additionally, video can improve your social media marketing.

In this blog, we will look at why video marketing is important. We will discuss the types of videos you should make.

We will also share tips to boost engagement with good video marketing strategies. Let’s dive right in.

Why Video Marketing is Crucial in 2025

Video marketing was often thought of as a “nice-to-have” addition to a marketing mix.

Not anymore. It’s a must-have. 

From explainer videos to short videos, there’s a type of video for every stage of your marketing journey. Let’s break down why leveraging video is essential for maximum engagement:

1. Increased Engagement Rates

Video is the king of engagement, and studies show that it’s highly effective in catching attention. Imagine scrolling through your social media feed.

videos tend to stop you in your tracks, right? Videos are engaging because they use both sight and sound. This captures attention faster than just text or images.

For example, an explainer video on your website can help potential customers understand your product quickly. This can lead to higher conversion rates.

2. Boosts SEO and Search Engine Visibility

Search engines love video content. Websites with videos are more likely to rank higher on search engine results pages (SERPs). 

Videos not only increase dwell time, which is how long users stay on your site, but they also encourage backlinks and social shares. This helps improve your SEO.

If you make educational videos or how-to guides, you provide value that both search engines and users like. Pairing video with a strong SEO strategy is a win-win for visibility.

3. Social Media Dominance

Social media platforms are focusing on video content more than ever. Now is a great time to use short videos or live streams to connect with your audience.

Videos are popular on social media. They get more attention on Instagram Stories and Facebook Live. Algorithms prefer video content.

Using social media marketing well can help you connect better with your followers. It can also raise brand awareness and bring more visitors to your website.

4. Better Conversion Rates

Video ads with clear calls to action (CTAs) have been shown to drive higher conversion rates. Video ads are a great way to promote special offers.

They can help you get more sign-ups for email campaigns. You can also use them to showcase your products. Video ads engage and persuade potential customers to take action.

5. More Human Connection

Videos humanize your brand. 

Using video, like explainer videos or behind-the-scenes content, shows the people behind your brand. This makes your business more relatable. This builds trust and rapport with your audience, which is essential for turning potential customers into loyal supporters.

Top Video Types for Maximum Engagement in 2025

Now we know why video marketing is important in 2025. Let’s talk about the types of videos you can use. These videos can help you connect with your audience.

1. Explainer Videos

Explainer videos are some of the most effective types of video content. Whether you’re explaining how your product works, outlining your services, or educating your audience on a particular topic, explainer videos break down complex concepts in an easy-to-understand way.

Example: If you’re selling a new software tool, an explainer video can demonstrate how it simplifies tasks for your target audience. The key here is keeping it concise and informative.

Use Case: Place explainer videos on your homepage, landing pages, or in your email marketing campaigns to increase conversion rates.

2. Educational Videos

Consumers love to learn, and educational videos are a great way to provide value to your audience. 

It could be a tutorial on using your products or an industry-related tip. Maybe educational videos help position you as a thought leader in your field.

Example: A company selling eco-friendly products might create educational videos about sustainable living, encouraging viewers to adopt green habits while subtly promoting their products.

Use Case: Share educational videos through your digital marketing channels, including YouTube, your website, and social media platforms to build trust and authority.

3. Short Videos

Short videos (think TikTok or Instagram Reels) have become a dominant force in video marketing. 

Why? Well, they are bite-sized videos. They capture attention quickly and are highly shareable.

Their formats make them perfect for promoting products, services, or key messages in an engaging format.

Example: Create a 15-second video to promote a flash sale or an exclusive offer, including a clear call to action (CTA) to drive immediate results.

Use Case: Leverage short videos for social media marketing to reach a broad audience quickly and drive traffic to your website or landing pages.

4. Live Streams

Live streaming continues to grow in popularity, offering real-time interaction with your audience. 

You can use live streams for product launches, Q&A sessions, behind-the-scenes content, or even to host virtual events.

Example: A brand launching a new product might use live streaming to give viewers an exclusive first look, followed by a Q&A session where viewers can ask questions in real-time.

Use Case: Stream your events, product demos, or special announcements on social media channels such as Facebook Live, Instagram Live, or YouTube to engage your audience in a more personal way.

5. Video Ads

Video ads are one of the most impactful ways to increase engagement and drive conversions. These can be used across various platforms such as YouTube, Facebook, and Instagram, and they work particularly well when paired with a strong call to action (CTA).

Example: If you’re running an affiliate marketing campaign, you might create video ads to promote affiliate products and drive traffic to your affiliate links.

Best Use: Invest in targeted video ads for both social media and search engine marketing to reach your ideal audience.

How to Create Videos for Maximum Engagement

Creating videos that captivate your audience and encourage engagement doesn’t have to be complicated. Here are some key tips to help you get started:

1. Know Your Audience

Before you create any type of video, it’s important to understand who your audience is. What are their interests, pain points, and preferences? This knowledge will guide the type of video content you create, ensuring it resonates with your viewers.

For instance, if you’re targeting younger audiences, you might create short, snappy videos for social media. If you’re targeting professionals, an educational video explaining how your product saves time or boosts productivity might be more appropriate.

2. Invest in Quality

While you don’t need to spend a fortune on video production, quality is still crucial. Poor audio, shaky camera work, or low-resolution footage can turn viewers off quickly. Ensure your videos are well-lit, clear, and have good sound quality. Even simple smartphone videos can look professional with the right setup.

3. Focus on Your Message

Your videos should communicate your message clearly and concisely. Keep the video’s purpose in mind: Are you trying to educate your audience? Promote a product or service? Always ensure that your video is focused on achieving that goal.

4. Use Strong CTAs

Don’t forget to include a clear call to action at the end of your video. Whether it’s directing viewers to a landing page, encouraging them to sign up for your email list, or asking them to follow you on social media, a CTA helps move your viewers from passive watchers to active participants.

5. Optimize for SEO

Just like with any other content, SEO plays a big role in the visibility of your video. Use relevant keywords in your video title, description, and tags. For example, if your video is about using video marketing for small businesses, include keywords like “video marketing strategy” and “digital marketing channels” in the description.

As a Final Tip

To make the most out of your video marketing strategy in 2025, think about combining different types of videos across various digital marketing channels. Integrate your videos with your content marketing efforts and email marketing campaigns, and be consistent with your messaging. The more you engage with your potential customers through video, the better your chances of driving conversions and building a loyal audience.

Remember, video marketing is more than just creating content.

It’s about creating content that resonates with your audience.