The mission statement brings together mutually exclusive concepts at a juncture to impart FC its identity. Adoption of personalized message charms and making it into the brand's USP was one part. Inclusion of a practical solution, i.e. introduction of Coffee Pods (a quick caffeine fix amidst busy days- regular cafes lack this approach) was another might in the making. Opulix Digital integrated these visions to come up with remarkable brand assets and a website to show FC in its best light.